Callum’s Start-Up Success
Callum Johnson is a 32-year-old lover of creative fonts. When his employers restructured their business last year, he used the opportunity to start up his own company, called Delicious Fonts.
He’s been overwhelmed with work from companies who appreciate Callum’s design skills, and with five clients now on his books Callum plans to take on just three more over the next 12 months.
Travelling by bike, Callum cycles frequently throughout London to meet with his clients. He takes a laptop and travels light, and often has meetings at various halfway points like cafes and libraries.
With very low overheads and the ability to be very responsive to client’s needs, Callum has seen the business rapidly grow way beyond what he’d imagined. ‘I thought I’d maybe have two clients, three at the most’, he said, ‘and therefore I need to keep extremely organised and manage my time well’.
‘I use Cloud Associate to run pretty much my whole life. I can see what I’ve done in the past, plan my days in the present, and map out what I will do in the future. I love the ability to adapt the app to my needs – I arrange everything around the different fonts I’m designing – and these are displayed in a stack. So if I want to I can call up a particular font from the stack and see all the information I need associated specifically with that font – who I met with to discuss it and when, send an email from within the app, see associated design files, and future meetings planned. I’m currently working on the titles for a film, and I often get ideas for this when out cycling – so I record a brief voice memo straight into Cloud Associate.
In my spare time I enjoy doing things with my family, and I use the app all the time to make plans and keep track of information like birthdays, holidays, photos, and much more. I used to use different apps for work and home and I have really felt the benefit of keeping everything under one roof.’
Cloud Associate is a ground breaking new productivity app developed to enable professionals to make life easier, with a beautifully clean and intuitive interface – encrypted and securely held in the cloud.